Marr is famous of his unique ”Fact Based Decision Making” -system. It will help the business finally to leverage data to gain real competitive advantage. How to boil down the Big Data ocean into a simple and practical SMART methodology that will help organizations extract real value from a dizzying array of data, tools and techonologies. He has worked with and advised many of the world’s best-known organisations including Accenture, Astra Zeneca, Bank of England, Barclays, BP, DHL, Fujitsu, Gartner, HSBC, Mars, Ministry of Defence, Microsoft, Oracle, The Home Office, NHS, Orange, Tetley, T-Mobile, Toyota, Royal Air Force, SAP and Shell, among many others
The seminar includes the brand new book of Bernar Marr : Big Data: Using SMART Big Data, Analytics and Metrics To Make Better Decisions and Improve Performance.
More abour Bernard Marr: The Advanced Performance Institute (API) https://www.ap-institute.com/the-knowledge-hub.aspx.
Marr tarjoaa lääkkeen mittariähkyyn! Ei lisää ja enemmän mittareita vaan vähemmän ja liiketoiminnan päätöksiä paremmin tukevia mittareita. Tässä ei pelkkä tekniikka auta. Marr haastaa ajattelemaan ja antaa tähän toimivat välineet. Suosittelen kurssia!
Hannu Ritvanen, MSc (Econ), tietokirjailija (Tiedolla johtaminen toimialan murroksessa, Ritvanen, Sinipuro)
Introduction
- Welcome to a smarter world
- Who is using Big Data
- Focus how to reap the rewards
- How do leading organisation, both in the private and public sector, use fact-based decision making to boost business performance
1 S = Start with strategy
- Small is beautiful
- SMART strategy board
- SMART analytics and Google
2 M = Measure Metrics and Data
- Types of and new Forms of data
- The anatomy of Big Data
- How to use data and metrics for strategic advantage
- Metrics and Data in action
3 A = Apply analytics
- Evolution of analytics
- Text, video, speech, video/image and combined analytics
- Prediction vs privacy
- Take away practical templates and tips from best practice case studies
4 R = Report results
- Data visualization and how to improve it
- Successful Infographics, Self Service BI
- Management dashboards
- Take away practical templates and tips from best practice case studies
5 T = Transform business
- Better understand and target customers
- Improve and optimize business processes
- Improve and optimize health and security; reduce fraud
- Improve cities and other infrastructure
- New business opportunities
